[ CoursePig.com ] Udemy - Strategic Brand Management
| 文件类型 | 收录时间 | 最后活跃 | 资源热度 | 文件大小 | 文件数量 |
|---|---|---|---|---|---|
| 视频 | 2023-5-24 00:29 | 2024-5-15 13:43 | 83 | 1.95 GB | 29 |
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文件列表
- ~Get Your Files Here !/1 - Introduction/1 - Introduction.mp458.41MB
- ~Get Your Files Here !/1 - Introduction/2 - Introduction to strategic brand management.mp4110.51MB
- ~Get Your Files Here !/1 - Introduction/3 - Brand positioning strategy.mp4123MB
- ~Get Your Files Here !/1 - Introduction/4 - Customer based brand equity.mp4130.44MB
- ~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/5 - Great recall power.mp464.85MB
- ~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/6 - Application of brand element.mp469.77MB
- ~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/7 - Brand name.mp461.29MB
- ~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/8 - Brand slogan.mp457.54MB
- ~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/10 - Traditional marketing activities.mp447.58MB
- ~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/11 - Product remains first frontiers for consumer to create opinion for brand.mp450.1MB
- ~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/12 - Pricing is crucial for brand image.mp458.8MB
- ~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/9 - Marketing programs or strategies.mp478.42MB
- ~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/13 - Marketing communications.mp461.98MB
- ~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/14 - Present state of brand awareness and brand image.mp487.8MB
- ~Get Your Files Here !/5 - Brand Association To Build Brand Equity/15 - Leverage secondary brand.mp448.91MB
- ~Get Your Files Here !/5 - Brand Association To Build Brand Equity/16 - Country of origin.mp450.05MB
- ~Get Your Files Here !/5 - Brand Association To Build Brand Equity/17 - Co branding.mp426.75MB
- ~Get Your Files Here !/5 - Brand Association To Build Brand Equity/18 - Usage of logos.mp439.84MB
- ~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/19 - Indirect and direct measurement.mp465.79MB
- ~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/20 - Marketing investment design.mp429.69MB
- ~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/21 - Tracking system.mp439.5MB
- ~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/22 - Questionnaires format.mp477.57MB
- ~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/23 - Quantitative techniques.mp447.28MB
- ~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/24 - Brand based comparative methods.mp477.89MB
- ~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/25 - Marketing based methods.mp450.3MB
- ~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/26 - Conjoint holistic methods.mp435.53MB
- ~Get Your Files Here !/9 - Important Strategic Branding Issues/27 - Marketing brand overtime.mp4120.1MB
- ~Get Your Files Here !/9 - Important Strategic Branding Issues/28 - Brands over geographical boundaries.mp4121.9MB
- ~Get Your Files Here !/9 - Important Strategic Branding Issues/29 - Building strong brand equity.mp4101.42MB
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