Lynda com SEO - Keyword Strategy in Depth

1. 01. Introduction/01_01-Welcome.mp414.91MB
2. 02. Mine the Rich Resources of Keywords/02_01-What are keywords.mp49.11MB
3. 02. Mine the Rich Resources of Keywords/02_02-The implications of keywords.mp416.23MB
4. 02. Mine the Rich Resources of Keywords/02_03-How can we use keywords.mp411.85MB
5. 02. Mine the Rich Resources of Keywords/02_04-Find keyword research resources.mp46.89MB
6. 02. Mine the Rich Resources of Keywords/02_05-View the keyword universe.mp47.36MB
7. 02. Mine the Rich Resources of Keywords/02_06-Read keyword data effectively.mp46.92MB
8. 03. Managing Keyword Data for Maximum Insights/03_01-Creating a keyword spreadsheet.mp47.35MB
9. 03. Managing Keyword Data for Maximum Insights/03_02-Find initial keywords.mp48.66MB
10. 03. Managing Keyword Data for Maximum Insights/03_03-Utilize the long tail.mp47.05MB
11. 03. Managing Keyword Data for Maximum Insights/03_04-Find phrase patterns.mp46.29MB
12. 03. Managing Keyword Data for Maximum Insights/03_05-Organize by prefix and suffix.mp48.96MB
13. 03. Managing Keyword Data for Maximum Insights/03_06-Search for synonyms.mp47.17MB
14. 03. Managing Keyword Data for Maximum Insights/03_07-Plan for plurals.mp417.04MB
15. 03. Managing Keyword Data for Maximum Insights/03_08-Develop your keyword spreadsheet.mp47.89MB
16. 04. Find Searcher Intent from Keyword Searches/04_01-Find searcher intent.mp418.28MB
17. 04. Find Searcher Intent from Keyword Searches/04_02-Measure brand impact.mp43.88MB
18. 04. Find Searcher Intent from Keyword Searches/04_03-Research demand patterns.mp47.08MB
19. 04. Find Searcher Intent from Keyword Searches/04_04-Assess the right searcher.mp49MB
20. 04. Find Searcher Intent from Keyword Searches/04_05-Assess competitive data.mp47.33MB
21. 04. Find Searcher Intent from Keyword Searches/04_06-Measure keyword competitiveness.mp45.77MB
22. 04. Find Searcher Intent from Keyword Searches/04_07-Measure the competitive environment.mp45.45MB
23. 05. Adding Three-Dimensional Keyword Data/05_01-Intersect keyword demand and keyword trends.mp43.95MB
24. 05. Adding Three-Dimensional Keyword Data/05_02-Apply tools for finding keyword search trends.mp49.69MB
25. 05. Adding Three-Dimensional Keyword Data/05_03-Compare keyword trends.mp48.04MB
26. 05. Adding Three-Dimensional Keyword Data/05_04-Asking why.mp46.05MB
27. 05. Adding Three-Dimensional Keyword Data/05_05-Articulating strategy.mp426.22MB
28. 05. Adding Three-Dimensional Keyword Data/05_06-Organizing keyword data with your additional data.mp44.95MB
29. 06. Using Keyword Management Tools/06_01-Introduction to keyword research software and options.mp419.34MB
30. 06. Using Keyword Management Tools/06_02-Raven tools.mp46.97MB
31. 06. Using Keyword Management Tools/06_03-Moz.mp410.29MB
32. 06. Using Keyword Management Tools/06_04-SEMrush.mp46.83MB
33. 06. Using Keyword Management Tools/06_05-Keyword Discovery.mp49.48MB
34. 07. Apply Keywords to Your Website/07_01-Familiarize yourself with the page title.mp43.94MB
35. 07. Apply Keywords to Your Website/07_02-See how the page title is used.mp46.71MB
36. 07. Apply Keywords to Your Website/07_03-Evaluate your page title options.mp413.03MB
37. 07. Apply Keywords to Your Website/07_04-Understand page structure.mp45.33MB
38. 07. Apply Keywords to Your Website/07_05-How to utilize page structures to your advantage.mp411.93MB
39. 07. Apply Keywords to Your Website/07_06-Keep the reader`s attention with better page structure.mp48.3MB
40. 07. Apply Keywords to Your Website/07_07-Converge strategies of structure, scanning, and spiders.mp45.68MB
41. 07. Apply Keywords to Your Website/07_08-Implement keywords throughout your content.mp411.4MB
42. 07. Apply Keywords to Your Website/07_09-Integrate keywords within your website.mp411.48MB
43. 07. Apply Keywords to Your Website/07_10-Consider alt attributes and title attributes.mp410.57MB
44. 07. Apply Keywords to Your Website/07_11-Review your navigation for keywords.mp46.25MB
45. 07. Apply Keywords to Your Website/07_12-Test your navigation for usefulness and understandability.mp48.56MB
46. 08. Apply Keywords to Your PPC Campaign/08_01-Create effective ads.mp48.16MB
47. 08. Apply Keywords to Your PPC Campaign/08_02-Learn keyword-based bidding strategies.mp46.61MB
48. 08. Apply Keywords to Your PPC Campaign/08_03-Balance keywords and quality score.mp413.59MB
49. 08. Apply Keywords to Your PPC Campaign/08_04-Avoid costly mistakes.mp48.73MB
50. 08. Apply Keywords to Your PPC Campaign/08_05-Focus on negative keywords.mp45.69MB
51. 08. Apply Keywords to Your PPC Campaign/08_06-Add dimensions of location, timing, and word structures.mp415MB
52. 08. Apply Keywords to Your PPC Campaign/08_07-Continually improve your campaign.mp48.05MB
53. 09. Measure Your Results/09_01-Don`t be fooled by rankings.mp438.48MB
54. 09. Measure Your Results/09_02-Measure the right outcomes.mp411.87MB
55. 09. Measure Your Results/09_03-Establish value.mp47.74MB
56. 09. Measure Your Results/09_04-Develop keyword segments in your analytics.mp49.2MB
57. 09. Measure Your Results/09_05-Evaluate landing pages for value.mp49.63MB
58. 09. Measure Your Results/09_06-Troubleshoot landing page bounce rate.mp410.58MB
59. 09. Measure Your Results/09_07-Prioritize your marketing efforts.mp49.4MB
60. 10. Conclusion/10_01-Next steps.mp413.98MB