Ezra Firestone - Smart Google Ads

1. 04-Google Shopping Ads/01-“A Billion Shopping Experiences Every Day”.mp41.37GB
2. 00-Smart Marketer Workbook Overview/Smart Marketer Workbook Overview.mp456.38MB
3. 01-Crucial Cornerstones of Google Ads/01-The Goal.mp4269.92MB
4. 01-Crucial Cornerstones of Google Ads/02-“Why Your Business Needs to Beef Up Google Ads”.mp41.06GB
5. 01-Crucial Cornerstones of Google Ads/03-Demand Generation v. Demand Capture.mp4167.21MB
6. 01-Crucial Cornerstones of Google Ads/04-Google Ads and Your Media Mix.mp4135.32MB
7. 01-Crucial Cornerstones of Google Ads/05-4 Pillars of Google Ads.mp4123.83MB
8. 01-Crucial Cornerstones of Google Ads/06-Strengths and Weaknesses of Google Ads.mp4162.58MB
9. 02-Preparing to Run Traffic on Google/01-“Conversions Are the Oxygen of Those Campaigns”.mp4501.74MB
10. 02-Preparing to Run Traffic on Google/02-Charting Your Direction.mp4150.65MB
11. 02-Preparing to Run Traffic on Google/03-Getting Familiar With the KPIs.mp4335.65MB
12. 02-Preparing to Run Traffic on Google/04-Conversion Tracking.mp4122.47MB
13. 02-Preparing to Run Traffic on Google/05-Setting Up Your Conversion Tracking.mp4104.9MB
14. 02-Preparing to Run Traffic on Google/06-Attribution Models and Your Source of Truth.mp4116.16MB
15. 02-Preparing to Run Traffic on Google/07-Getting Your Ass(ets) in Order.mp495.51MB
16. 02-Preparing to Run Traffic on Google/08-Getting Your Ass(ets) in Order Messaging.mp4168.25MB
17. 02-Preparing to Run Traffic on Google/09-Getting Your Ass(ets) in Order Images.mp4157.94MB
18. 02-Preparing to Run Traffic on Google/10-Getting Your Ass(ets) in Order Videos.mp4182.53MB
19. 02-Preparing to Run Traffic on Google/11-Creating Remarketing Audiences.mp4113.14MB
20. 02-Preparing to Run Traffic on Google/12-Types of Targeting.mp4636.16MB
21. 02-Preparing to Run Traffic on Google/13-“What Do You Want Google To Do For You”.mp459.19MB
22. 03-Google Search Ads/01-“Intent and Volume Are Really Just Understanding What Mode Someone Is In”.mp41.22GB
23. 03-Google Search Ads/02-Search Ads and Your Marketing Funnel.mp4132.1MB
24. 03-Google Search Ads/03-Targeting the RIGHT Keywords.mp4100.42MB
25. 03-Google Search Ads/04-Conducting Keyword Research.mp4129.73MB
26. 03-Google Search Ads/05-Leveling-Up with Quality Score.mp489.19MB
27. 03-Google Search Ads/06-Segmenting Campaigns.mp4101.63MB
28. 03-Google Search Ads/07-Structuring Ad Groups.mp476.79MB
29. 03-Google Search Ads/08-Search Ad Copy.mp492.36MB
30. 03-Google Search Ads/09-Utilizing Search Assets (aka Extensions).mp497.76MB
31. 03-Google Search Ads/10-Manual Bidding v. Smart Bidding.mp4102.61MB
32. 03-Google Search Ads/11-Building Out Your Search Campaigns.mp4172.55MB
33. 03-Google Search Ads/12-Optimizing Your Search Campaigns.mp4136.49MB
34. 03-Google Search Ads/13-Advanced Tools and Tactics.mp4141.2MB
35. 03-Google Search Ads/14-“Search is Where Google Got Its Start”.mp426.45MB
36. 04-Google Shopping Ads/02-Google Shopping and Your Marketing Funnel.mp4103.95MB
37. 04-Google Shopping Ads/03-Merchant Center Overview.mp436.74MB
38. 04-Google Shopping Ads/04-Types of Product Feeds.mp464.07MB
39. 04-Google Shopping Ads/05-Elements of a Product Feed.mp4140.79MB
40. 04-Google Shopping Ads/06-Product Reviews.mp437.03MB
41. 04-Google Shopping Ads/07-Google Merchant Center and Promotions.mp467.86MB
42. 04-Google Shopping Ads/08-Google Shopping Bidding.mp429.17MB
43. 04-Google Shopping Ads/09-Building Out Your Google Shopping Campaign.mp457.3MB
44. 04-Google Shopping Ads/10-Google Shopping Optimizations.mp453.37MB
45. 04-Google Shopping Ads/11-“It All Starts With Your Products”.mp414.61MB
46. 05-Performance Max/01-“The More You Scale The More It’ll Start To Do Those Other Things Right”.mp4202.57MB
47. 05-Performance Max/02-Performance Max and Your Marketing Funnel.mp4150.19MB
48. 05-Performance Max/03-Elements of an Asset Group.mp496.4MB
49. 05-Performance Max/04-Performance Max Ad Copy and Assets.mp464.71MB
50. 05-Performance Max/05-Performance Max Strategies and Best Practices.mp4177.92MB
51. 05-Performance Max/06-Performance Max Bidding.mp461.8MB
52. 05-Performance Max/07-Building Out Your Performance Max Campaign.mp4189.43MB
53. 05-Performance Max/08-Performance Max Optimizations.mp464.94MB
54. 05-Performance Max/09-“The Machine Will Make It Better Over Time”.mp422.72MB
55. 06-YouTube Ads/01-“Don’t Sleep on YouTube”.mp41.37GB
56. 06-YouTube Ads/02-YouTube and Your Marketing Funnel.mp490.74MB
57. 06-YouTube Ads/03-7 Must Have Elements of a Winning YouTube Ad.mp4320.87MB
58. 06-YouTube Ads/04-8 Winning YouTube Ad Templates.mp4693.04MB
59. 06-YouTube Ads/05-Laying the Foundation with Remarketing.mp4295.98MB
60. 06-YouTube Ads/06-Building Our Remarketing Audiences.mp497.37MB
61. 06-YouTube Ads/07-YouTube Remarketing Strategies.mp4208.6MB
62. 06-YouTube Ads/08-YouTube Bidding Strategies.mp4131.85MB
63. 06-YouTube Ads/09-Building Out Your YouTube Remarketing Campaign.mp4158.22MB
64. 06-YouTube Ads/10-Using YouTube for Top of Funnel Ads.mp466.95MB
65. 06-YouTube Ads/11-Building Top of Funnel Audiences.mp4126.18MB
66. 06-YouTube Ads/12-Building Out Your Top of Funnel YouTube Campaign.mp489.11MB
67. 06-YouTube Ads/13-YouTube Optimizations.mp498.79MB
68. 06-YouTube Ads/14-“It All Starts With Your Video”.mp416.97MB
69. 07-Display and Discovery Ads/01-Display and Discovery and Your Marketing Funnel.mp468.72MB
70. 07-Display and Discovery Ads/02-Google Display vs. Google Discovery.mp457.14MB
71. 07-Display and Discovery Ads/03-Display and Discovery Campaign Types.mp487.59MB
72. 07-Display and Discovery Ads/04-Display and Discovery Ad Types.mp4205.25MB
73. 07-Display and Discovery Ads/05-Using Display and Discovery for Top of Funnel Ads.mp4186.45MB
74. 07-Display and Discovery Ads/06-Display and Discovery Bid Strategies.mp4169.16MB
75. 07-Display and Discovery Ads/07-Crafting Your Message Display and Discovery Ad Copy.mp4234.18MB
76. 07-Display and Discovery Ads/08-The Most Important Element of Image Ads Selecting Your Image!.mp4206.84MB
77. 07-Display and Discovery Ads/09-Building Out Your Display Remarketing Campaign.mp491.51MB
78. 07-Display and Discovery Ads/10-Building Out Your Display Top of Funnel Campaign.mp444.91MB
79. 07-Display and Discovery Ads/11-Display Ads Optimizations.mp477.42MB
80. 07-Display and Discovery Ads/12-Building Out Your Discovery Remarketing Campaign.mp455.84MB
81. 07-Display and Discovery Ads/13-Building Out Your Discovery Top of Funnel Campaign.mp451.75MB
82. 07-Display and Discovery Ads/14-Discovery Ads Optimizations.mp453.78MB
83. 07-Display and Discovery Ads/15-“Being More Granular Can Lead to Better Conversion Rates”.mp433.65MB
84. 08-Using Google for Full Funnel Marketing/01-“Our Most Successful Clients Are Spending More on Google Than Any Other Marketing Channels”.mp4386.2MB
85. 08-Using Google for Full Funnel Marketing/02-Putting All the Channels Together.mp467.78MB
86. 08-Using Google for Full Funnel Marketing/03-Full-Funnel Perspective.mp4160.05MB
87. 08-Using Google for Full Funnel Marketing/04-Full-Funnel Perspective Portfolio Metrics.mp481.37MB
88. 08-Using Google for Full Funnel Marketing/05-Balancing the Budget.mp4116.77MB
89. 08-Using Google for Full Funnel Marketing/06-ROAS Based Budget Model Walkthrough.mp4105.27MB
90. 08-Using Google for Full Funnel Marketing/07-Leveraging Third-Party Tracking Tools.mp4119.93MB
91. 08-Using Google for Full Funnel Marketing/08-“Google Ads As a Catalysis To Grow”.mp470.39MB