Lynda com - Google Website Optimizer Essential Training

1. 00 Introduction/0001 Welcome.mov8.81MB
2. 01 Introduction to Conversion Testing/0101 The history of conversion testing.mov18.04MB
3. 01 Introduction to Conversion Testing/0102 Testing in other mediums.mov11.44MB
4. 02 Post-Click Optimization/0204 Who should we listen to.mov17.19MB
5. 02 Post-Click Optimization/0203 Learning the economics of testing.mov16.77MB
6. 02 Post-Click Optimization/0201 Learning the conversion lifecycle.mov16.66MB
7. 02 Post-Click Optimization/0202 Understanding the anatomy of a split test.mov9.69MB
8. 03 Selling Testing in the Organization/0302 Testing as a culture.mov21.92MB
9. 03 Selling Testing in the Organization/0301 Positioning testing in your organization.mov21.73MB
10. 04 Classifying Website Optimizer/0403 Using the adaptive model (auto-pruning).mov38.49MB
11. 04 Classifying Website Optimizer/0402 Setting the design of experiments.mov4.61MB
12. 04 Classifying Website Optimizer/0401 Understanding architecture types.mov2.92MB
13. 05 Testing Types/0505 Testing progression and when to use what.mov27.73MB
14. 05 Testing Types/0501 Sequential (and its flaws).mov26.16MB
15. 05 Testing Types/0503 Using multivariate testing.mov2.06MB
16. 05 Testing Types/0504 Using split-path testing.mov1.44MB
17. 05 Testing Types/0502 Understanding A B N testing.mov1.29MB
18. 06 Identifying Test Pages/0602 Finding a losing page.mov7.46MB
19. 06 Identifying Test Pages/0603 Finding a popular page.mov6.01MB
20. 06 Identifying Test Pages/0605 Using visual analytics.mov3.95MB
21. 06 Identifying Test Pages/0606 Using form analytics.mov3.2MB
22. 06 Identifying Test Pages/0604 Finding a high-value conversion.mov2.2MB
23. 06 Identifying Test Pages/0601 Finding weak points with web analytics.mov1.71MB
24. 07 Estimating Sample Size/0703 General rules and tools to use.mov34.7MB
25. 07 Estimating Sample Size/0702 Factors that influence sample size.mov23.1MB
26. 07 Estimating Sample Size/0704 Website Optimizer's physical limitations.mov14.79MB
27. 07 Estimating Sample Size/0701 Understanding sample size.mov1.19MB
28. 08 The Basics of Website Optimizer/0805 Does it hurt my SEO.mov25.82MB
29. 08 The Basics of Website Optimizer/0806 Does it hurt my quality score.mov8.7MB
30. 08 The Basics of Website Optimizer/0804 Creating an account.mov7.97MB
31. 08 The Basics of Website Optimizer/0802 Why it shouldn't match your analytics numbers.mov1.82MB
32. 08 The Basics of Website Optimizer/0801 Understanding what Website Optimizer does.mov1.81MB
33. 08 The Basics of Website Optimizer/0803 Learning what Website Optimizer doesn't do.mov1.44MB
34. 09 Building Real Tests/0902 Running a multivariate test (demo).mov20.61MB
35. 09 Building Real Tests/0901 Running an A B test (demo).mov16.51MB
36. 10 Reading Reports/1002 Working with the Variations Combinations tab (A B and multivariate testing) .mov10.71MB
37. 10 Reading Reports/1001 Defining basic report elements.mov6MB
38. 10 Reading Reports/1003 Working with the Page Sections tab (multivariate testing).mov5.54MB
39. 10 Reading Reports/1007 Choosing a winner with estimated conversion rates.mov4MB
40. 10 Reading Reports/1006 Working with over time charts.mov3.34MB
41. 10 Reading Reports/1004 Exporting options (PDF, XML, CSV, TSV, print).mov2.28MB
42. 10 Reading Reports/1005 Understanding general UI features.mov2.18MB
43. 11 Validation and Follow-Up/1101 Wait, wait, wait.mov19.75MB
44. 11 Validation and Follow-Up/1103 Working with other tools for additional analysis.mov2.45MB
45. 11 Validation and Follow-Up/1102 Running follow-up experiments with Website Optimizer.mov2.07MB
46. 12 Advanced Page Validation/1201 Situations where page validation fails.mov9.92MB
47. 12 Advanced Page Validation/1202 Reviewing alternatives with Website Optimizer.mov6.45MB
48. 12 Advanced Page Validation/1203 Previewing outside the Preview tool.mov1.4MB
49. 13 Website Optimizer with Google Analytics/1301 Why do we integrate with Google Analytics.mov16.46MB
50. 13 Website Optimizer with Google Analytics/1302 Integrating Analytics with A B tests.mov9.01MB
51. 13 Website Optimizer with Google Analytics/1303 Integrating multivariate tests with Analytics.mov5.99MB
52. 13 Website Optimizer with Google Analytics/1304 Case study Catalogs.com.mov4.26MB
53. 14 Advanced Techniques/1404 Case study Bonobos.mov68.11MB
54. 14 Advanced Techniques/1403 Handling dependent sections.mov13.55MB
55. 14 Advanced Techniques/1402 Site-wide concept testing.mov2.24MB
56. 14 Advanced Techniques/1401 Testing with multiple pages.mov1.94MB
57. 15 Non-Pageview Goals and Conditional Testing/1502 Seeing results in the case study.mov35.87MB
58. 15 Non-Pageview Goals and Conditional Testing/1501 Conditional conversion tracking.mov3.85MB
59. 15 Non-Pageview Goals and Conditional Testing/1503 Conditional testing.mov1.67MB
60. 16 Testing Across Sub- and Top-Level Domains/1603 Goal abstraction.mov21.18MB
61. 16 Testing Across Sub- and Top-Level Domains/1602 Updating Website Optimizer code (x-top-level domain).mov3.24MB
62. 16 Testing Across Sub- and Top-Level Domains/1601 Updating Website Optimizer code (x-subdomain).mov2.67MB
63. 17 The Website Optimizer Provisioning API/1701 Overview and resources for more information.mov5.72MB
64. 18 Conclusion/1801 Goodbye.mov1.14MB