TutSala com Linkedin - Strategic Pricing for Products and Services

1. ~Get Your Files Here !/[1] Introduction/[1] The power of strategic pricing.mp43.92MB
2. ~Get Your Files Here !/[1] Introduction/[2] Set the best pricing with the 4C marketing framework.mp410.31MB
3. ~Get Your Files Here !/[1] Introduction/[3] Define your pricing challenge.mp410.21MB
4. ~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[1] Business model first, then pricing strategy.mp48.4MB
5. ~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[2] Define your pricing objectives and constraints.mp48.43MB
6. ~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[3] Identify your price carriers.mp49.81MB
7. ~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[4] Calculate variable costs, fixed costs, and break-even point.mp413.58MB
8. ~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[1] Identify the job-to-be-done to articulate your value proposition.mp412.67MB
9. ~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[2] Define your value proposition.mp49.41MB
10. ~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[3] Create a pricevalue positioning map.mp411.99MB
11. ~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[1] Analyze customer price sensitivity.mp415.82MB
12. ~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[2] Analyze customer trade-offs in pricing a product or service.mp49.66MB
13. ~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[3] Observe and experiment to find your best price.mp412.68MB
14. ~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[1] Run what-if scenarios with three different prices.mp416.21MB
15. ~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[2] Decide on the best price based on impact.mp46.06MB
16. ~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[3] Communicate your price effectively.mp410.5MB
17. ~Get Your Files Here !/[6] Conclusion/[1] Value-based pricing is both customer and profit oriented.mp421.53MB
18. ~Get Your Files Here !/[6] Conclusion/[2] Pricing excellence is an organizational capability.mp414.55MB